Client: Adidas
Agency: We Are Young agency
As part of adidas’s global #HereToCreate campaign, the brand launched Creators Arena in Paris on 17 October 2016.
This one-day event brought together top athletes from the Paris region for competitions in football, basketball, and handball, reinforcing the campaign’s message: Sport needs creators.
The Creators Arena was conceived as an immersive, technology-driven sports environment. At the core of the venue was a multi-sport playing field built around an interactive LED floor, capable of adapting its layout and visual logic to different sports disciplines in real time.
Working in partnership with VIDELIO Events, Platforma was responsible for the integration, technical setup, and operation of the LED floor system, ensuring stable performance, precise synchronization, and reliability throughout the live event.
The real-time animated graphics and interactive visual logic projected onto the LED floor were created by Visual System, using advanced indoor tracking technologies to respond dynamically to player movement and gameplay.
The result was a high-impact, site-specific installation that seamlessly combined sport, technology, and storytelling — staged in a landmark public setting near the Eiffel Tower.
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